Windows Compression Software

Considering what comes free with windows these days I find it quite astonishing that the most popular compression utilities are WinZip and WinRar. Not that this software isn't good, but it seems a large market for what is, it seems well known and publically available algorithms. Free compression utilities have been widely used and bundled on other systems for years. Do people really pay for WinZip? If they do, it must be like printing money. I know the complexity of compression algorithms is high, but it's not that high. Considering that free mp3 encoders/decoders are bundled with operating systems now.

Not that I begrudge people making money, but it seems like a fast buck this day and age. I'm certainly surprised that there aren't more projects like 7-Zip. That are just as well known as WinZip.

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